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Customer acquisition cost
Assessing the Influence of CAC on Breakeven Analysis
December 7, 2023
What role does customer acquisition cost (CAC) play in relation to the Breakeven Point?
CAC impacts the Breakeven Point by affecting the overall cost structure and determining the number of sales required to cover acquisition expenses. It shapes profitability thresholds and guides marketing budget allocation.
Tags : Customer Acquisition Cost , Breakeven Point , Cost Analysis