Gift Card Definition and Scam Avoidance

Understand what gift cards are and how to protect yourself from gift card scams to ensure the safe and legitimate use of these versatile financial tools.


A gift card is a prepaid card or voucher that can be used to purchase goods or services up to the card's monetary value. Gift cards are typically issued by retailers, restaurants, or financial institutions and can be physical cards, digital cards, or electronic codes. They are a popular gift option because they allow the recipient to choose their own items or experiences. Gift cards can be used in-store or online, and some are limited to a specific brand or retailer, while others are more versatile and can be used at various locations.

When using or gifting gift cards, it's important to be aware of potential scams and take precautions to avoid falling victim to fraudulent schemes. Here are some tips to avoid gift card scams:

  1. Buy from Reputable Sources:

    • Purchase gift cards from trusted sources, such as official retailer websites, physical stores, or reputable online retailers. Be cautious when buying from individuals or online marketplaces, as fraudsters may sell counterfeit or already redeemed cards.
  2. Inspect the Card:

    • If buying a physical gift card, examine it for any signs of tampering or damage. Make sure the protective scratch-off covering the PIN is intact.
  3. Be Wary of Unsolicited Offers:

    • Be cautious of unsolicited emails, phone calls, or messages claiming you've won a gift card or that you need to make a payment with a gift card. These are common tactics used by scammers.
  4. Avoid Sharing Card Information:

    • Never share gift card information, including the card number and PIN, with anyone you don't trust. Legitimate companies will not ask for this information over the phone or in an email.
  5. Double-Check Gift Card Balances:

    • Verify the balance on the gift card before using it. Scammers sometimes drain the value of cards before they are gifted or sold.
  6. Use Official Retailer Websites:

    • When redeeming gift cards, use official retailer websites or visit the physical store. Avoid third-party websites that claim to offer gift card redemption services.
  7. Gift Card Activation:

    • If you receive a gift card, check with the issuer (retailer or financial institution) to ensure it has been properly activated and loaded with the intended value.
  8. Beware of Online Auctions:

    • Be cautious when purchasing gift cards through online auctions. Some sellers may not be reputable, and you may not receive a valid card.
  9. Read the Fine Print:

    • Understand the terms and conditions of the gift card, including any expiration dates, fees, or usage restrictions.
  10. Report Suspected Scams:

    • If you believe you've encountered a gift card scam, report it to your local law enforcement and the Federal Trade Commission (FTC) in the United States. Many countries have their own consumer protection agencies for reporting scams.

Gift cards can be a convenient and thoughtful gift, but it's essential to exercise caution and verify the authenticity of the cards to avoid falling victim to scams. When in doubt, consult the official website or customer service of the retailer associated with the gift card to confirm its validity and balance.

Defining gift cards and providing guidance on avoiding gift card scams..

A gift card is a prepaid debit card that can be used to purchase goods and services from a specific retailer or group of retailers. Gift cards are typically purchased in stores or online and can be given to others as gifts. Gift cards can be used to purchase a variety of items, including clothing, electronics, food, and travel.

How to avoid gift card scams

Gift card scams are a type of fraud in which scammers attempt to steal money from people by using gift cards. Scammers may contact people by phone, email, or in person and try to convince them to purchase gift cards for a variety of reasons, such as to pay for taxes, fees, or services. Scammers may also try to sell people counterfeit gift cards.

Here are some tips on how to avoid gift card scams:

  • Never give out your gift card number or PIN to anyone. Your gift card number and PIN are like cash, so don't give them out to anyone unless you're sure you can trust them.
  • Be wary of unsolicited offers. If you receive an unsolicited offer for a gift card, be wary. Scammers often use unsolicited offers to trick people into purchasing gift cards.
  • Only purchase gift cards from reputable retailers. Don't purchase gift cards from street vendors or from unfamiliar websites.
  • Check the gift card for signs of counterfeiting. Before you purchase a gift card, inspect it carefully for signs of counterfeiting, such as poor printing or smudged writing.
  • Register your gift card. Many gift cards can be registered with the issuer. This can help you protect your gift card if it is lost or stolen.

If you think you may have been the victim of a gift card scam, report it to the issuer of the gift card and to the Federal Trade Commission (FTC).

Here are some additional tips to help you avoid gift card scams:

  • Be suspicious of any request for gift cards. If someone asks you to pay with a gift card, it's probably a scam. Legitimate businesses don't ask for gift card payments.
  • Do your research. Before you purchase a gift card from a new retailer, check out the company's reviews online. If you see a lot of negative reviews, it's best to avoid the retailer.
  • Use caution when purchasing gift cards online. Make sure you're purchasing the gift card from the retailer's website and not from a third-party website.
  • Keep your gift cards in a safe place. Don't carry your gift cards around with you all the time and keep them in a safe place at home.

By following these tips, you can help protect yourself from gift card scams.