Can you provide an example of how DuPont Analysis is applied to financial statements?

Let's consider a company with an ROE of 15%. DuPont Analysis breaks this down into net profit margin, asset turnover, and equity multiplier. If the net profit margin is 5%, asset turnover is 3, and equity multiplier is 1.5, the ROE formula (Net Profit Margin x Asset Turnover x Equity Multiplier) equals 15%. This example illustrates how DuPont Analysis dissects ROE using information from financial statements to reveal underlying performance drivers.

Certainly! Let's walk through a simplified example of how DuPont Analysis can be applied to financial statements. For this example, we'll use three main financial ratios: Net Profit Margin (NPM), Asset Turnover (AT), and Equity Multiplier (EM). We'll then combine these ratios to calculate the Return on Equity (ROE) using the DuPont formula.

Financial Statements:

Let's consider a hypothetical company, ABC Inc., with the following financial information:

Income Statement:

  • Revenue: $1,000,000
  • Operating Expenses: $700,000
  • Net Income: $200,000

Balance Sheet:

  • Beginning Total Assets: $800,000
  • Ending Total Assets: $1,000,000
  • Beginning Shareholders' Equity: $400,000
  • Ending Shareholders' Equity: $500,000

DuPont Analysis Calculation:

1. Net Profit Margin (NPM):

NPM=Net  IncomeRevenueNPM = \frac{Net\;Income}{Revenue}

NPM=200,0001,000,000=0.20NPM = \frac{200,000}{1,000,000} = 0.20

2. Asset Turnover (AT):

AT=RevenueAverage  Total  AssetsAT = \frac{Revenue}{Average\;Total\;Assets}Average Total Assets=Beginning  Total  Assets+Ending  Total  Assets2\text{Average Total Assets} = \frac{Beginning\;Total\;Assets + Ending\;Total\;Assets}{2}

Average Total Assets=800,000+1,000,0002=900,000\text{Average Total Assets} = \frac{800,000 + 1,000,000}{2} = 900,000

AT=1,000,000900,0001.11AT = \frac{1,000,000}{900,000} \approx 1.11

3. Equity Multiplier (EM):

EM=Average  Total  AssetsAverage  Shareholders  EquityEM = \frac{Average\;Total\;Assets}{Average\;Shareholders'\;Equity}

EM=900,000400,000+500,00022.25EM = \frac{900,000}{\frac{400,000 + 500,000}{2}} \approx 2.25

4. Return on Equity (ROE) - DuPont Formula:

ROE=NPM×AT×EMROE = NPM \times AT \times EM

ROE=0.20×1.11×2.250.50ROE = 0.20 \times 1.11 \times 2.25 \approx 0.50


In this example:

  • Net Profit Margin (NPM) of 0.20 suggests that 20% of the company's revenue translates into net profit.
  • Asset Turnover (AT) of approximately 1.11 indicates that the company generates $1.11 in revenue for every dollar of average total assets.
  • Equity Multiplier (EM) of about 2.25 highlights the company's reliance on financial leverage.

The DuPont Analysis results in a Return on Equity (ROE) of approximately 50%, reflecting the overall performance of the company in terms of profitability, asset utilization, and leverage.

This breakdown allows analysts, investors, and management to understand not only the overall ROE but also the specific factors contributing to it. Changes in any of the individual ratios can be further investigated to identify areas for improvement or potential concerns.

Applying DuPont Analysis: A Practical Example Using Financial Statements.

To apply DuPont analysis using financial statements, follow these steps:

  1. Calculate the company's ROE. This is done by dividing net income by shareholders' equity.
  2. Calculate the company's net profit margin. This is done by dividing net income by revenue.
  3. Calculate the company's asset turnover. This is done by dividing revenue by total assets.
  4. Calculate the company's financial leverage. This is done by dividing total assets by shareholders' equity.

Once you have calculated these four ratios, you can use the DuPont identity to decompose ROE into its three components:

ROE = Net profit margin * Asset turnover * Financial leverage


Let's use the following financial statements to calculate the DuPont ratios for a company called Acme Corporation:

Income Statement

Revenue: $100 million
Net income: $10 million

Balance Sheet

Total assets: $50 million
Shareholders' equity: $25 million

DuPont Ratios

  • ROE: $10 million / $25 million = 40%
  • Net profit margin: $10 million / $100 million = 10%
  • Asset turnover: $100 million / $50 million = 2.0x
  • Financial leverage: $50 million / $25 million = 2.0x

Decomposition of ROE

Using the DuPont identity, we can decompose ROE into its three components as follows:

40% = 10% * 2.0x * 2.0x

This tells us that Acme Corporation's ROE is driven by its high asset turnover and financial leverage.

Interpreting the DuPont Ratios

The DuPont ratios can be interpreted in a number of ways. For example, a company with a high ROE may be a good investment because it is generating a lot of profit for its shareholders. A company with a high net profit margin may be efficient at managing its costs and expenses. A company with a high asset turnover may be using its assets efficiently to generate revenue. A company with a high financial leverage may be taking on a lot of risk.

It is important to note that the DuPont ratios should be compared to industry benchmarks and to the company's own historical performance in order to get a more complete picture of the company's financial health.


DuPont analysis is a valuable tool for understanding and evaluating a company's financial performance. It can be used by investors, creditors, and other stakeholders to make informed decisions.