What are the differences between equity capital and crowdfunding?

Highlight the distinctions between equity capital and crowdfunding as financing methods, emphasizing ownership structures and investor relationships.


Equity capital and crowdfunding are both methods of raising capital for businesses, but they differ in several key ways. Here are the main differences between equity capital and crowdfunding:

  1. Nature of Capital Raised:

    • Equity Capital: Equity capital refers to funds raised by a company by issuing ownership shares or equity stakes to investors. Investors who provide equity capital become shareholders in the company and have an ownership interest, which may entitle them to dividends and a share of the company's profits.

    • Crowdfunding: Crowdfunding involves raising capital from a large number of individuals, often through online platforms, who contribute relatively small amounts of money. Crowdfunding campaigns can take various forms, including rewards-based crowdfunding, donation-based crowdfunding, debt-based crowdfunding, and equity-based crowdfunding. Equity-based crowdfunding is the form most similar to equity capital, as it involves selling ownership shares to investors.

  2. Investor Relationship:

    • Equity Capital: In equity capital, investors become shareholders with a legal and financial stake in the company. They often have voting rights and can participate in important company decisions at shareholder meetings. The relationship is typically more formalized and may involve ongoing communication and reporting.

    • Crowdfunding: In equity-based crowdfunding, investors also become shareholders, but the relationship may be less formal than traditional equity investors. Depending on the platform and structure, the level of engagement and communication between the company and crowdfunding investors can vary.

  3. Regulation:

    • Equity Capital: Equity capital transactions are subject to various regulations, including securities laws and disclosure requirements. Companies issuing equity are typically subject to regulatory oversight, and they must provide financial and business information to investors.

    • Crowdfunding: Crowdfunding regulations vary by country and region. Equity-based crowdfunding is subject to specific crowdfunding regulations in many jurisdictions to protect investors. These regulations may impose certain limits on the amount companies can raise and the amount individuals can invest.

  4. Use Cases:

    • Equity Capital: Equity capital is often used by more established companies, including startups and growth-stage businesses, to raise funds for various purposes such as expansion, research and development, acquisitions, and working capital. It is a common method for private and publicly traded companies to raise capital.

    • Crowdfunding: Crowdfunding, including equity-based crowdfunding, is often associated with early-stage startups, creative projects, and small businesses. It can be a useful tool for raising seed capital or funds for specific projects, and it may appeal to a broader, online audience of investors and supporters.

  5. Ownership and Control:

    • Equity Capital: When companies raise equity capital, they dilute their ownership by issuing shares to investors. This means that existing shareholders may have their ownership stakes reduced. Depending on the extent of equity issuance, the company's founders and existing shareholders may retain a decreasing level of control.

    • Crowdfunding: In equity-based crowdfunding, founders and existing shareholders may also experience dilution, but the extent of dilution can vary depending on the terms negotiated with crowdfunding investors. Founders may retain more control over their companies, especially if they offer a minority stake to crowdfunding backers.

  6. Investor Returns:

    • Equity Capital: Investors in equity capital expect returns in the form of dividends (if paid) and capital appreciation, typically realized through the sale of their shares at a higher price than the purchase price.

    • Crowdfunding: In equity-based crowdfunding, investors also expect capital appreciation, but returns are typically realized when the company experiences growth and its valuation increases. Investors may also receive dividends if the company chooses to distribute profits.

In summary, while equity capital and crowdfunding both involve raising capital for businesses, they differ in terms of the nature of capital raised, the relationship with investors, regulation, use cases, ownership and control dynamics, and investor expectations. Equity-based crowdfunding is a subset of crowdfunding that shares similarities with equity capital but has unique characteristics and regulatory considerations.

Distinguishing Equity Capital from Crowdfunding.

Equity capital and crowdfunding are both ways for businesses to raise money from investors. However, there are some key differences between the two.

Equity capital is raised by selling shares of the company to investors. This gives investors a stake in the company and the potential to earn a return on their investment. Equity capital can be raised through a variety of channels, including private placements, venture capital firms, and initial public offerings (IPOs).

Crowdfunding is a process of raising money from a large number of people, typically through an online platform. Investors typically make small investments in exchange for rewards, such as early access to products or services, or a share of the company's profits.

Here is a table that summarizes the key differences between equity capital and crowdfunding:

CharacteristicEquity capitalCrowdfunding
DefinitionRaising money by selling shares of the company to investorsRaising money from a large number of people, typically through an online platform
InvestorsTypically wealthy individuals or institutional investorsAnyone can invest, regardless of their net worth
Investment amountsTypically large investmentsTypically small investments
RewardsInvestors receive a share of the company's ownership and the potential to earn a return on their investmentInvestors typically receive rewards, such as early access to products or services, or a share of the company's profits
RegulationEquity capital is subject to a variety of regulationsCrowdfunding is subject to fewer regulations, but there are some regulations that crowdfunding platforms and businesses must comply with

Which one is better for businesses depends on their specific needs and goals. Equity capital is a good option for businesses that need to raise large amounts of money and are willing to cede some ownership control of the company. Crowdfunding is a good option for businesses that need to raise smaller amounts of money and want to maintain control of the company.

Here are some examples of how businesses have used equity capital and crowdfunding:

Equity capital:

  • Google: Google raised over $16 billion in its IPO in 2012. This money was used to fund the company's rapid growth and expansion into new markets.
  • Tesla: Tesla has raised billions of dollars in equity capital over the years to fund its development of electric cars and battery technology.
  • Airbnb: Airbnb raised $3.5 billion in its IPO in 2020. This money was used to expand the company's global reach and develop new products and services.

Crowdfunding:

  • Oculus Rift: Oculus Rift raised over $2 million on Kickstarter in 2012 to develop its virtual reality headset.
  • Pebble: Pebble raised over $10 million on Kickstarter in 2012 to develop its smartwatch.
  • Exploding Kittens: Exploding Kittens raised over $8 million on Kickstarter in 2015 to develop its card game.

Equity capital and crowdfunding are both viable options for businesses to raise money. The best option for a particular business will depend on its specific needs and goals.