Ranking the Top Insurance Companies Based on Key Metrics

Discover the top insurance companies ranked according to key performance metrics and factors.


Ranking insurance companies based on key metrics can vary depending on the specific criteria used and the purpose of the ranking (e.g., financial strength, customer satisfaction, market share, etc.).

  1. Financial Strength:

    • AM Best, S&P, and Moody's ratings are commonly used to assess the financial strength of insurance companies. Companies with high ratings for financial stability are considered strong in this regard.

    • Notable companies with high financial strength ratings include Berkshire Hathaway, Geico (owned by Berkshire Hathaway), State Farm, and Allstate.

  2. Customer Satisfaction:

    • Customer satisfaction surveys and ratings from organizations like J.D. Power and Consumer Reports can provide insights into an insurer's reputation for customer service.

    • Companies often recognized for good customer satisfaction include USAA (for military members and their families), Amica Mutual, and Auto-Owners Insurance.

  3. Market Share:

    • Market share can be an indicator of an insurance company's popularity and success. Larger market share can suggest a broader customer base.

    • Some of the biggest insurance companies in the U.S. by market share include State Farm, GEICO, and Progressive.

  4. Claims Processing and Payouts:

    • Timely and fair claims processing is crucial for policyholders. Companies known for efficient claims processing include USAA, Amica Mutual, and Erie Insurance.
  5. Product Variety:

    • Insurance companies that offer a wide range of insurance products, such as auto, home, life, and more, can be attractive to customers looking for one-stop shopping.

    • Companies like Allstate, Nationwide, and Liberty Mutual offer diverse product lines.

  6. Premium Rates:

    • Competitive premium rates are a significant factor for many consumers. However, rates can vary based on individual circumstances, so the best company for one person might not be the same for another.

    • Companies like Geico and Progressive often market themselves as offering competitive rates.

  7. Innovation and Technology:

    • Insurers that are innovative and offer digital tools and services for policy management can be appealing to tech-savvy customers.

    • Companies like Lemonade and Root Insurance are often recognized for their innovative use of technology.

  8. Corporate Social Responsibility:

    • Some customers prioritize companies that engage in social responsibility and sustainability efforts.

    • Companies like The Hartford and Chubb are known for their corporate social responsibility initiatives.

It's important to note that the "best" insurance company can vary greatly depending on individual needs, preferences, and circumstances. Factors like location, coverage needs, and personal experience can all influence the choice of an insurance provider. Before selecting an insurance company, it's advisable to get quotes, read customer reviews, and assess their financial strength to find the right fit for your specific situation. Additionally, it's a good idea to consult with an independent insurance agent who can provide personalized recommendations.

Top 10 Insurance Companies by the Metrics.

The top 10 insurance companies by the metrics of total direct premium written and market share in the United States as of 2023 are:

RankCompanyTotal Direct Premium Written (USD billions)Market Share (%)
1UnitedHealth Group289.215.7%
2State Farm187.510.2%
3Progressive58.83.2%
4Berkshire Hathaway56.23.0%
5Allstate52.52.8%
6Travelers35.81.9%
7Liberty Mutual34.91.9%
8Nationwide34.21.8%
9Farmers28.21.5%
10USAA27.31.4%

These companies offer a wide range of insurance products, including health, life, auto, home, and business insurance. They are all financially strong and have a good reputation for customer service.

Note: This list is based on publicly available data from the National Association of Insurance Commissioners (NAIC).