How can DuPont Analysis be used to compare the performance of two companies in the same industry?

DuPont Analysis facilitates the comparison of two companies in the same industry by breaking down ROE into components. For instance, if Company A has a higher net profit margin but lower asset turnover than Company B, it suggests different operational strategies. Investors can identify relative strengths and weaknesses, aiding in the decision-making process. DuPont Analysis provides a standardized framework for comparing performance metrics, enhancing industry benchmarking.

DuPont Analysis can be effectively used to compare the performance of two companies in the same industry by breaking down the return on equity (ROE) into its component ratios and examining the key drivers of financial performance. Here's a step-by-step guide on how to use DuPont Analysis for this purpose:

1. Gather Financial Statements:

Collect the income statements and balance sheets for both companies. Ensure that the financial statements are for the same time period for meaningful comparison.

2. Calculate DuPont Components:

For each company, calculate the three key components of DuPont Analysis:

Company A:

  • Net Profit Margin (NPM):NPM=Net  IncomeRevenueNPM = \frac{Net\;Income}{Revenue}

  • Asset Turnover (AT):AT=RevenueAverage  Total  AssetsAT = \frac{Revenue}{Average\;Total\;Assets}

  • Equity Multiplier (EM):EM=Average  Total  AssetsAverage  Shareholders  EquityEM = \frac{Average\;Total\;Assets}{Average\;Shareholders'\;Equity}

Company B:

  • Calculate NPM, AT, and EM using the same formulas.

3. Analyze Component Ratios:

Compare the individual component ratios between the two companies. Look for differences and identify areas where one company may excel or lag behind the other. Consider the following points:

  • Net Profit Margin (NPM):

    • A higher NPM indicates better profitability. Compare the NPM of Company A and Company B to understand which company is more effective in converting revenue into net profit.
  • Asset Turnover (AT):

    • Compare AT to assess how efficiently each company is utilizing its assets to generate revenue. A higher AT suggests better asset utilization.
  • Equity Multiplier (EM):

    • Compare EM to understand the level of financial leverage each company employs. Higher EM may indicate greater reliance on debt.

4. Calculate and Compare ROE:

Once NPM, AT, and EM are calculated for both companies, use the DuPont formula to calculate ROE:

ROE=NPM×AT×EMROE = NPM \times AT \times EM

Compare the ROE values for Company A and Company B. This comparison will provide a holistic view of the overall return on equity for each company, considering the combined effects of profitability, asset utilization, and financial leverage.

5. Investigate Differences:

If significant differences in ROE are observed, investigate the reasons behind these variations by examining the individual component ratios. Consider factors such as differences in business models, cost structures, operational efficiencies, or financial strategies.

6. Consider Industry Benchmarks:

Compare the DuPont components and ROE of both companies against industry benchmarks. This step helps contextualize the analysis and assess whether observed differences are consistent with industry norms.

7. Continuous Monitoring:

DuPont Analysis is valuable not only for a one-time comparison but also for ongoing monitoring. Regularly track and analyze the component ratios and ROE for both companies to identify trends and changes over time.

In summary, DuPont Analysis enables a comprehensive comparison of the performance of two companies in the same industry by breaking down ROE into its underlying components. This method allows for a more nuanced understanding of the factors contributing to each company's financial performance, aiding investors and analysts in making informed decisions.

Benchmarking Performance: Utilizing DuPont Analysis for Comparative Assessment.

DuPont analysis can be used for comparative assessment by benchmarking a company's performance against its peers in the same industry. This can help investors to identify companies that are outperforming or underperforming their peers.

To benchmark performance using DuPont analysis, follow these steps:

  1. Calculate the DuPont ratios for the company and its peers.
  2. Compare the company's DuPont ratios to the industry benchmarks.
  3. Identify the areas where the company is outperforming or underperforming its peers.


Let's say we are interested in benchmarking the performance of Acme Corporation against its peers in the technology industry. The following table shows the DuPont ratios for Acme Corporation and its two main competitors, Beta Corporation and Gamma Corporation:

CompanyROENet profit marginAsset turnoverFinancial leverage
Acme Corporation40%10%2.0x2.0x
Beta Corporation35%9%2.5x1.5x
Gamma Corporation30%8%2.0x1.8x

From the table above, we can see that Acme Corporation is outperforming its peers in terms of ROE. This is because Acme Corporation has a higher net profit margin than its peers.

However, Acme Corporation is also using more financial leverage than its peers. This means that Acme Corporation is taking on more risk.

Overall, the DuPont analysis suggests that Acme Corporation is a well-managed company that is generating a high ROE from sustainable sources. However, investors should be aware of the increased risk associated with Acme Corporation's higher financial leverage.


DuPont analysis is a valuable tool for benchmarking performance and for identifying companies that are outperforming or underperforming their peers. Investors can use DuPont analysis to make more informed investment decisions.

Here are some additional tips for using DuPont analysis for comparative assessment:

  • Compare companies within the same industry: DuPont analysis is most useful for comparing companies within the same industry, as this allows for a more accurate assessment of relative performance.
  • Consider company size: When comparing companies using DuPont analysis, it is important to consider the size of the companies. Larger companies may have different operating characteristics than smaller companies.
  • Analyze trends over time: Tracking DuPont ratios over time can help to identify trends in a company's profitability and efficiency relative to its peers. This information can be used to make more informed investment decisions.

By following these tips, investors can use DuPont analysis to effectively benchmark performance and to identify companies that are outperforming or underperforming their peers.